The “SEO Content Mastery” PDF is a comprehensive guide created by The Wilder Shoppe to help small business owners and entrepreneurs develop content that ranks well in search engines. The 8-page document features a vibrant cover with an illustrated professional with an afro working at a computer, with the title prominently displayed in orange text.

The guide begins with a personal welcome from Meilani Wilder, CEO and Chief Designer of The Wilder Shoppe, explaining their personalized approach to digital branding. The core of the document is an Intent-Based Content Worksheet that walks users through creating SEO-optimized content.

Key sections include:

1. Understanding Search Intent – Breaks down four types of search intent (Informational, Navigational, Commercial, and Transactional) with examples for each.

2. How to Fill Out Your Worksheet – A three-step process covering:

   • Identifying Keywords relevant to your audience

   • Determining Dominant Intent behind searches

   • Brainstorming Content Ideas for different formats

3. Content Ideas by Intent Type – Provides specific content format suggestions for each intent category, from step-by-step tutorials to product pages.

4. Worksheet Examples – Shows completed examples using keywords like “social media content ideas” and “website audit template.”

5. Tips for Success – Practical advice organized into four categories: Focus on Value First, Optimize Naturally, Think Long-Term, and Stay Organized.

The guide concludes with support options including Virtual Coffee Dates, downloadable resources from their Digital Shoppe, and 1:1 strategy sessions. The document maintains a friendly, conversational tone throughout while providing actionable guidance.

The final pages contain blank worksheet templates for readers to fill in their own keywords, dominant intent analysis, and content ideas. The document showcases The Wilder Shoppe’s expertise in digital marketing while providing genuine value to their target audience of small business owners and entrepreneurs.