The Social Media Calendar from The Wilder Shoppe is your ultimate tool for managing and optimizing your social media content. Designed specifically for solopreneurs, mompreneurs, and small business owners, this calendar helps you plan, organize, and track your social media posts with ease—saving you time and maximizing your engagement.

With a clear focus on attracting, educating, and nurturing your audience before selling, this tool breaks down the process into actionable steps. Each month is organized by key categories—Attract, Inform, Converse, Sell—so you can take your audience on a journey that builds trust and drives results. The calendar even includes social media platform character limits, helping you stay on target for each post.

What You’ll Get:

• Streamlined Content Planning: Plan and schedule posts across platforms like Facebook, Instagram, and LinkedIn.

• Category Breakdown: Organize your content into four essential categories: Attract, Inform, Converse, and Sell.

• Bonus Features: Includes a holiday and observance list (2025) for additional content ideas, as well as an analytics tracker to monitor your progress.

• Personalized Support: Receive a FREE 60-minute strategy consultation with Meilani Wilder, designed to help you maximize your social media efforts.

This Social Media Calendar is the perfect tool to help you stay organized, consistent, and effective in reaching your target audience. Whether you’re just starting out or looking to refine your current strategy, this calendar will give you the structure and support you need to thrive online.

Are you struggling to figure out how often you should be posting on social media? Overwhelmed by the constant changes in algorithms and unsure how to capture your audience’s attention without burning yourself out? The Social Success Frequency guide is here to help solopreneurs, mompreneurs, and small business owners strike the perfect balance between posting too little and too much.

At The Wilder Shoppe, we understand the challenges that come with social media management. That’s why we’ve developed this toolkit to help you master the art of frequency. Using data from successful brands and influencers, we’ve pinpointed the “sweet spot” for content posting that maximizes engagement and results—without spamming your followers.

What You’ll Learn:

• Optimal Posting Frequency: Discover how often you should post on platforms like Instagram, Facebook, and Twitter to drive results without overwhelming your audience.

• Tailored Strategies: Learn how to adjust your posting habits based on your audience’s behavior and platform analytics.

• Consistency is Queen: Why sticking to a regular schedule for at least three months is essential for gathering actionable data.

• Engagement Insights: Understand the patterns and behaviors of your ideal audience so you can better tailor your content calendar.

Let the Social Success Frequency guide be your roadmap to smarter, more effective social media strategies. Get ready to show up consistently, engage your audience, and watch your business grow—all without burning out!

At The Wilder Shoppe, we know that understanding your target audience is the key to successful social media marketing. Our Social Media Targeting Toolkit is designed for solopreneurs, mompreneurs, and small business owners who are ready to take their digital presence to the next level. This comprehensive toolkit empowers you to identify, understand, and reach your ideal audience on the platforms they use the most.

This product provides an in-depth analysis of where key demographic groups—Baby Boomers, Gen X, Millennials, and Gen Z—spend their time online and how best to engage them. Whether you’re targeting tech-savvy Millennials on Instagram or building connections with Gen X on Facebook, our toolkit will guide you step-by-step in crafting messages that resonate and convert.

What’s Inside:

• Demographic Breakdown: Understand where each generation spends their time online and how they engage with content.

• Platform-Specific Strategies: Tailored tactics for Facebook, Instagram, YouTube, LinkedIn, and more.

• Actionable Insights: Learn how to study your audience’s habits, speak their language, and create the right content to drive engagement.

• Influencer Integration: How to leverage influencer partnerships to connect with younger audiences like Gen Z.

• Bonus Consultation: Every purchase includes a FREE 60-minute strategy consultation to help you craft a winning social media plan.

With the Social Media Targeting Toolkit, you’ll gain the knowledge and tools needed to build a loyal audience, boost engagement, and grow your business. Let’s get started on mastering your audience today!

Mastering Social Media for Entrepreneurs: Your Path to Success

At The Wilder Shoppe, we know how overwhelming it can be for small business owners and solopreneurs to navigate the ever-evolving landscape of social media. That’s why we’ve crafted the ultimate solution—our Content Catalyst. This resource is designed specifically for mompreneurs, solopreneurs, and small business owners who are ready to elevate their brand presence and master social media without burning out.

Our step-by-step approach walks you through the essentials of establishing a strong digital footprint. From understanding your brand identity to defining your target audience, we’ll help you get crystal clear on who you are and how to connect with your customers. We then dive deep into competitor analysis to identify the gaps and opportunities unique to your business.

Once the groundwork is laid, we focus on crafting a cohesive and visually compelling brand across all digital platforms. This includes personalized branding elements like logos, colors, fonts, and website designs. We also tailor your social media strategy to speak directly to your audience, ensuring that every post resonates and drives engagement.

What You’ll Get:

• Custom Branding & Strategy: Build a strong, recognizable brand that speaks to your audience.

• Social Media Mastery: Learn how to optimize your content for platforms like Instagram, Facebook, LinkedIn, and more.

• Expert Support: Step-by-step guidance through every stage of your digital journey.

• All-in-One Toolkit: Social media calendars, visual templates, and content strategies that save you time while maximizing your impact.

With The Wilder Shoppe’s Content Catalyst, you’ll no longer feel lost or overwhelmed. You’ll have the tools to show up consistently, gain the trust of your audience, and effortlessly sell your products or services. Let’s create your digital masterpiece today.

Are you struggling to find the right time to post on social media and capture the attention of your audience? The Engage Max: 2025 Posting Time Blueprint is designed specifically for solopreneurs, mompreneurs, and small business owners who need a strategy to optimize their social media engagement.

With the constantly changing algorithms and overwhelming content schedules, it can feel impossible to figure out when your audience is most active. That’s why we’ve researched for you! Engage Max provides the current best times to post across major platforms like Facebook, Instagram, LinkedIn, and TikTok, ensuring your content is seen when it matters most.

What You’ll Get:

• Platform-Specific Posting Times: Discover the optimal time slots for each social media platform, tailored to increase engagement and reach.

• Adaptable Strategy: Learn how to monitor your audience’s behavior and adjust your posting schedule as their habits change.

• Maximize Your Impact: Stop guessing when to post and start using data-backed time slots that will boost your brand visibility and customer interaction.

• Ongoing Support: Subscribe for updates as optimal times shift throughout the year, ensuring you always stay ahead of social media trends.

Whether you’re just starting or looking to revamp your current strategy, Engage Max is your guide to posting with confidence and achieving consistent results. Let’s make this the year you master social media!