Discovering Your Brand’s Keywords
Keywords play a pivotal role in shaping a brand’s online presence and digital marketing strategy. In the world of search engine optimization (SEO), keywords are the terms and phrases that users type into search engines when looking for information, products, or services. For a brand, selecting the right keywords is essential to driving organic traffic, increasing visibility, and connecting with the target audience.
By strategically incorporating relevant and targeted keywords into website content, blog posts, and marketing campaigns, a brand can improve its search engine rankings and ensure that it appears in front of potential customers at the right time. Additionally, keywords help define a brand’s identity by aligning its messaging with the needs and preferences of its audience. Whether you're focusing on high-traffic terms or niche-specific phrases, the careful selection of keywords can significantly influence a brand's reach and success online.
Keywords are the most important factor in determining whether or not your website appears at the top of Google's search results. If you want to be found by potential customers who are looking for what you have to offer, and who doesn't, then it's vital that you optimize your pages with keywords related to what they're looking for. When someone types a keyword into Google or another search engine like Bing or Yahoo!, they expect their query to return relevant results based on what they typed in; if yours isn't there among those results then chances are good that that person will move on without ever visiting your site again!
Marketing Research for Keyword Discovery
To discover your brand's keywords, you'll need to perform some marketing research. Here are some ways you can do that:
Perform competitive analysis on competitors' websites. What words are they using? How often do they appear in the content? What kind of results do those keywords get them?
Analyze search engine trends by looking at Google AdWords Keyword Planner or other keyword tools that show how many people search for specific words over time and in different regions of the country (or world). This will help you see what types of terms people are searching for now, as well as which ones might be popular in future years when your business grows bigger.
Monitor social media for relevant information, you never know what kind of insights could come from reading posts from other businesses!
ProTip: Use SM listening tools
Understanding Your Target Audience
When you're developing a new product or service, it's important to understand who your target audience is. In order to do this, you need to create buyer personas. A buyer persona is a fictional representation of an ideal customer that incorporates all their characteristics and needs.
A good way to get started with creating your own buyer personas is by looking at competitors' websites and social media accounts. You can also conduct surveys among current customers or even use data from Google Analytics (if available). Once you've gathered enough information about them, start thinking about how they would describe themselves using keywords related to what they want from your business or product/service offering: "I'm looking for something affordable", "I want something that works well".
How to Find Keywords
To find keywords, you need to do a bit of research.
Use Google's Autocomplete feature. Search for your brand name, but don't hit enter yet! Instead, hold down the "Ctrl" key and click on the word suggestion that appears in the drop-down menu next to your search query (you may have to scroll down). This will reveal all of the other words people have been searching for when they've been looking for you or something related to what you do. These are likely keywords that could be useful in helping define who exactly it is that wants what we're selling and how they talk about it online!
Analyze search query reports from SEMrush or SpyFu. Both tools provide information on how often certain phrases were used in Google searches over time; this can give insight into which terms resonate most strongly with potential customers at different points in time (and even help us determine if there are any seasonal trends).
How to Use Keywords Effectively
Now that you have your keywords, it's time to use them. The first step is to make sure that your website has the right words in its title. If it doesn't, then change it! Then sprinkle these words naturally throughout the content on your site, but don't go overboard or else Google will penalize you for keyword stuffing.
Finally, take advantage of social media platforms like Facebook and Twitter by sharing relevant articles with links back to those articles' pages on your own website; and make sure those links contain some variation of one of those keywords.
Tips to Improve SEO
Optimize page titles: The title of a page is the most important element in search engine optimization. It should be short and descriptive, using relevant keywords. If you want to include more than one keyword, make sure they're related and make sense together.
Use relevant keywords: The more specific your content is to what people are searching for, the better chance you have of ranking high in Google's search results. For example, if someone searches "how to grow tomatoes," then it makes sense that they'd also like articles on how to grow other fruits or vegetables as well because they all share similar traits (i.e., being able to thrive outdoors).
Write high-quality content: This means writing articles with unique information that answers questions readers may have about whatever topic you're covering, not just regurgitating what others have already said before!
Tips to Improve User Engagement
Create a user-friendly website: If you want to improve user engagement, you'll need to make it easy for visitors to find what they're looking for and quickly get in contact with you or your business. This can be done by creating an intuitive design that allows users to navigate through the site without any problems.
Use visuals to engage users with your brand's content: When people come across something visually appealing, they are more likely to stay engaged with it longer than if they were just reading text alone on their screens--which means more time spent interacting with your brand! Try adding images throughout each page of content so that readers feel like they're getting more value from each article/post etc., even though technically speaking there may not be much difference between one post and another except maybe length.
Paid SEO Strategies
Paid search engine optimization (SEO) is a great way to get your brand's name out there. With paid SEO, you can target keywords that are already popular in the market and increase their visibility on search engines like Google and Bing.
There are two main types of paid SEO strategies: Google AdWords and Bing Ads. Both platforms allow you to create ads based on specific keywords or phrases related to your business, and you only pay when someone clicks on them or views them for at least 30 seconds (in the case of video ads). The above mentioned is called a TrueView Ad.
We know that all of this can be pretty overwhelming, web design and building your business is a very intricate and complex process. Which is why The Wilder Shoppe exists. We love strategizing and executing the components of running your business that you simply can not, and don’t have the time for. So go ahead and take the first step to alleviating the bulk of your mental load and Contact Us today for a free consultation. See you soon!
