Discover The Different Types of Web Design
In 2023, there was record of more than 2 billion websites, with only 400 million being active; according to the Hosting Tribunal. It is apparent that users have become more dependent on the web! So how do you stick out amongst the crowd?
Sticking out from the crowd first requires you to figure out what kind of digital presence your business requires. Your business and your business objectives determine what kind of web design would be most suitable for you. Below We will briefly discuss the different types of designs you can choose from. Starting with…
E-Commerce
If you are going to sell products and at times services, then you want to have an E-Commerce website.
The E-commerce platform serves the purpose of allowing you to sell items online, and seamlessly collect payment.
E-commerce sites are the digital equivalent of traditional brick-and-mortar stores. The call to action for these websites is buy now. Whether someone is purchasing a custom design from you, or booking a consultation, they will be prompted to pay right then and there on your website.
Examples of E-Commerce sites: Amazon, E-Bay, Walmart, Autozone
Portfolio
Portfolios websites are used to highlight a professional’s previous work and helps them attract more clients for their specific niche. On these websites you are either going to prompt people to call, email, DM, or come to a location to book you; or you can allow people to book time with you right from the site.
Examples of Portfolio websites:
Business
A business website’s purpose is to highlight the business and provide information that helps to establish the business as an expert in its field. These sites are created to service existing and potentials clients; they can also be created to service consumers with the information that they would need in order to make informed decisions.
The call to action for these sites is normally for you to call or email that particular business for a consultation for an estimate, and or to schedule or book their services. No money would be collected via these websites.
Examples of business websites: World Financial Group, E.Y.E.S. (Adamseyesllc.com)
Blog/Newsletter
A blog or news site’s purpose is to provide their readers with relevant information, whether it be written or visual content. Blogs are a great way for businesses to collect passive income via affiliate links, share their ideas and integrate into a solid content marketing strategy!
Examples of blogs/newsletters: The Shade Room, TMZ
Landing Page
Landing Pages are created for a single purpose; gathering information. More specifically a landing page purpose is to guide you into participating in the company’s current marketing campaign.
By collecting consumer information the company can then use said information to advertise their products and services to the consumer, or use the information for the purpose of reaching out to you because you expressed interest in their services or a particular product.
Examples of Landing Pages: Air BnB, WIX, MailChimp
Sources for information:
https://99designs.com/blog/web-digital/types-of-websites/#Business
https://www.wix.com/blog/2020/12/types-of-websites/#viewer-6uiem